About me

Hi! I'm Essi – a Finnish content and localisation specialist with a background in healthcare and business. I create SEO-driven, human-centred content in Finnish and English, combining creative writing with strategy to help brands grow.

I partner with forward-thinking businesses in tech, wellness, iGaming and beyond – delivering content that resonates, converts, and fits seamlessly into local markets.

Experience

Content & Localisation Specialist

Consultant

2020 — Present

SEO content · Finnish–English localisation · Web & UX copy · Editing & proofreading · Email, onboarding & SMS campaigns · Native Finnish voice-over · Affiliate content · Brand tone & messaging · Link-building articles

AI Language QA & Prompt Specialist

Freelancer

2025 — Present

AI text review · Prompt writing & annotation · Linguistic quality assurance (FI/EN) · PII detection & redaction · Instruction rewriting & validation · Content feedback & quality scoring · Guideline compliance review

Business Development & Pod Lead – Google Ads (Nordics)

Google via Teleperformance

Jan 2023 — Sep 2024

Outbound B2B sales · Mid- and large-sized clients · Lead generation · New Business Sales · Customer acquisition · Google Ads onboarding · Nordic markets · Consultative sales · CRM workflows · Pod lead coordination · Team support

Business Intern – Google Ireland

Internship

Jul 2024 — Sep 2024

SEO content · Finnish–English localisation · Web & UX copy · Editing & proofreading · Email, onboarding & SMS campaigns · Native Finnish voice-over · Affiliate & iGaming content · Brand tone & messaging · Link-building articles

Education

Bachelor of Business Administration (BBA), Sales and Marketing

Laurea University of Applied Sciences

2022 — Present

Digital marketing · Business development · Strategic communication · Practical business skills

Vocational Qualification in Social and Health Care

Koulutuskeskus Salpaus

2011 — 2014

Emergency Care · Patient assessment · Crisis response · Ethical communication

Healthcare Background

Practical Nurse

Jun 2012 — May 2017

Client-facing experience · Empathic communication · Clarity under pressure · Interpersonal skills · Finnish public sector · Real-world human understanding

Customer Support & Responsible Gaming – iGaming